Ayo Anibaba is the Deputy Managing Director and Executive Director of Sweet Sensation Confectionery Limited.

Since she joined the team in November 2020. Her role cuts across all facets of business at Sweet Sensation including but not limited to strategy, innovation, human resources, operations, finance, sales and marketing.

In addition, she leads the Sweet Sensation Food Security Initiative and focuses on contributing to the alleviation of food insecurity in Nigeria. Ayo brings with her a commitment to excellence as well as 15 years of diverse experience at PwC spanning across the accounting, auditing and global learning and development businesses. She is a graduate of Rutgers University, New Jersey, USA with a Degree in Accounting and Economics.